Duracell: The first ever alkaline battery was born
First powering up in the early 1940s, Duracell has become the worlds most trusted household brand when it comes to battery power! When two great minds collided in the likes of Samuel Ruben, a scientist who loved inventing and Philip Rogers, a manufacturer of tungsten filament wire, the Duracell Battery was born. This iconic partnership changed lives forever, turning on the switch to long lasting power for a range of products that we use in our everyday lives. Having first supplied to Kodak to run their Instamatic Cameras, Duracell has since become the leader in alkaline batteries around the world. Fun Fact: In 1969, Duracell was part of the Apollo 11 mission and was the first battery on the moon.
The most iconic Bunny ever
Starting out as the Drumming Bunny, the Duracell Bunny has become the biggest brand ambassador to date. The Duracell Bunny saw its rise to fame in 1973, from the memorable 'Drumming Bunning' advertisement, epitomising the batteries long lasting capabilities. Today you'll find the Duracell Bunny warming the hearts of many, with a busy agenda full of promotional shoots and TV appearances. Thanks to Duracell, Bunny can keep going for longer with Duracell’s long-lasting alkaline batteries!
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Find all your battery needs with Duracell. With a huge range of battery types such as AA, AAA, Rechargeable and Lithium Batteries, Duracell is your one stop shop for everything power. Forget about changing your TV's batteries every month with AA or AAA batteries by Duracell; you'll enjoy long lasting power!
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